My fashion magazine will have an accompanying website so that the target audience of ‘a culturally sophisticated, 16-25 class AB demographic’ has access to exclusive online content.
As is also expected from brands in today's modern society, my fashion magazine will have social media accounts on Facebook, Instagram, Twitter and YouTube.
The audience of my fashion magazine will be pointed to these pages through graphics on the contents pages of each edition.
By putting these near the beginning of my fashion magazine, the audience will immediately know how digitally savvy my brand is, and being on such a significant page will mean the accounts are easy to refer back to.
In addition, the byline of each feature will be extended to include the specific journalist's social media username so that the audience can interact with individual members of the fashion magazine team. This creates a personal relationship between audience and creator, and means that the audience can choose exactly who/what they want to engage with.
The general website and social media accounts will provide features on every aspect of my fashion magazine, fashion, beauty/grooming, health, travel and lifestyle, and by putting the graphics for this on the contents pages of each edition, there is less specificity.
That is not to say that throughout my fashion magazine there will not be other references to the online content. It is important that the audience are constantly aware.
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